Recovering From A Lost Sale

It's the moment you've been waiting for. You're calling a customer to wrap up a sale you've been working on for weeks. You've confident that all your time and work will pay off. Then comes the rude awakening : your customer has already gone with another company. You struggle to find words to salvage the sale, but it's too late. The sale is gone !

We all know how devastating this can be. Sales people are emotional creatures by nature, which makes us so good at dealing with people. Unfortunately, this makes it very tempting to become negative and take it personally when you lose a sale you think should have won. Allowing that one lost sale to defeat your attitude will cost you mush more than just that one sale. Your poor attitude will damage your future sales presentations and therefore future sales, sending you into a down cycle.

The different between being an average salesperson and great salesperson depends on how quickly you recover from a lost sale. In sales, success depends largely on your attitude, which affects every aspect of your selling cycle. It determines the words that come out of your mouth and the actions that you take. After a lost sale, it is human nature to temporarily have a bad attitude, but a professional salesperson will quickly shake that attitude and replace it with the confidence necessary to get back on top.

You have that ability to push through your lost sale and quickly return to sales glory. It just takes some discipline and the support from those around you. If you're not sure how to pick yourself up again, try these steps:

1. Turn to Your Personal Foundation
Your personal foundation is made up of those people that believe in you and inspire you to be your best. This includes networking associates, family, or colleagues. These people play an important role in your personal and professional life and it is importance to use them when you need them most. Turn to these people as you begin recovering from a confidence-shaking lost sale. They'll know exactly how to get you feeling like yourself again.

2. Walk Away
Dwelling on your negative feelings will only make it worse. Until your attitude (and ego) is repaired, you're in no shape to be talking to customers. So if you're rattled from losing a sale, walk away and get your mind off of it for a while ! Something as simple as doing a crossword puzzled, working on a hobby or playing with your kids will give you that needed break to get over your lost sale.

3. Talk to the Customers Who Love You
Pick up the phone and call whose who love to do business with you. Make sure everything is going well for them or just chat. They'll remind you of why it is great doing business with you.

4. Read Something Inspirational
Having an inspirational book or audio program nearby is always beneficial, especially when trying to recover from a lost sale. Read a few pages or chapters of your book to rebuild your confidence and maintain a positive attitude. The motivation and inspiration you gain will help you get back into doing waht you do best.

5. Revise Your Plans
If the lost sale changes your monthly sales plan, be sure to revise that plan accordingly. Try not to make up the lost sale with just one big sale. It is more effective and realistic to spread the lost sales volume over several smaller sales. By having your revised plan and afresh, positive attitude, you can hit the road again and get back on task to hit your monthly sales goal.

Articles by Tom Richard - SME & ENTREPRENEURSHIP MALAYSIA Magazine

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  Mobile App Developers

January 6, 2016 at 6:32 PM

Nice post, things explained in details. Thank You.

  App Development Company

March 29, 2017 at 1:15 PM

I don’t know how should I give you thanks! I am totally stunned by your article. You saved my time. Thanks a million for sharing this article.